Art direction is an essential element to your marketing. Through their keen eye, an art director can turn a good photoshoot into an aspiring one. They are key in telling your story and in communicating it in the client's voice. The art director’s work starts way before the shoot.... read more →
You've heard it once, you've heard it twice, but we will say it again: this year has been anything but normal. We've had to adapt and overcome a lot of challenges, but we've learned so much along the way. We kicked off 2020 celebrating our 30th year in business and... read more →
If you find yourself with some extra time wondering what you can do to get out of the house this Saturday, then head over to Wales Garden, the neighborhood behind Five Points for their art stroll from 5-7 pm on Saturday, May 16. Neighbors in their community will be putting... read more →
2020 marks 30 years of ADCO. But we weren't always ADCO as you know us today. Originally founded as The AD Company in 1990 by Brian Murrell, Lanier Jones and Craig Houston, the name ADCO wasn’t around until April, 2008. Back then, our agency focused on media buying and design.... read more →
As we say in her bio, Lauren McAlexander's passion is “helping brands speak through social media.” She has been in the social marketing field for three years and obtained her Public Relations degree from the #15 Best Journalism School in the south. While everyone at ADCO is skilled when it comes... read more →
You had me at hellovetica. Fonts. There are so many of them, which allows us to express ourselves in different ways. We've all been there. Trying to create a project in grade school or a birthday card for your best friend and deciding which fUn AnD fUnKy font we want... read more →
It's funny. A big part of our job is managing our clients' social media accounts. But we're so busy with that that our personal accounts, and even our agency ones, sometimes fall by the wayside. So we appreciate any help we can get that makes the process easier and less... read more →
While the holiday season may slow down for some people, for us it was slam-packed with clients wanting to send out a holiday message to their clients, customers and friends. Some opted for traditional cards to be sent in the mail while others chose a graphic video, but one thing... read more →
Copyright infringement. We hear about it, we use the term, we know what it is, but is it real? How do you even get in trouble? And how much trouble can you actually get in? The answer to that it, plenty. If you don’t know and respect copyright infringement laws,... read more →
From 11 a.m. on November 2 to 4 p.m. on November 3 our digital marketing strategist, Lauren, participated in CreateAthon@USC where she stayed up for 24+ hours mentoring students of the University of South Carolina School of Journalism and Mass Communications as they created logos, designed billboards and produced promotional... read more →
